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For the brand’s first-ever launch, the pop star focused on the eyes—and it wasn’t a play on her brand name either.
“Eyes are our main gateways to our dreams, our emotions, our everything,” Ariana told Allure for its October 2021 issue. “They’re our main storytellers and sources of communication. I feel like you can emote more with your eyes than you can articulate sometimes.”
Considering the musician is known for drawing on a dramatic cat-eye and having a dagger-sharp cut crease, it’s not surprising that her cosmetics company is a one-stop-shop to create her signature look.