New Samsung Leak Reveals Confident Galaxy S22 Decision

Samsung’s annual update to the Galaxy S family of smartphones looks on course for early February 2022, just as it was last year. And just as it was last year, the South Korean manufacturer is setting an aggressive price for the various Galaxy S22 handsets.

SamMobile’s Abhijeet Mishra reports:

“…from what we’re hearing from our sources, Samsung could keep the $799 tag for the base Galaxy S22 model next year. Things can always change by the time Samsung actually makes its new flagship series official, but right now, we’re being told that the smallest of the Galaxy S22 smartphones won’t see a price increase over its predecessor.”

Although Samsung has a wide portfolio of smartphones, including the popular Galaxy A series in the mid- to lower-end markets, the Galaxy S models need to be spread across a wide range of price points. With four models in the range – even though only the top three are announced in February, the Fan Edition rolls out later in the cycle – Samsung can offer a direct challenge to the iPhone 13 Mini, 13, 13 Pro, and 13 Pro Max.

Given that, it shouldn’t be too much of a surprise that the regular Galaxy S22 handset will come in at $799… that’s the same price as the iPhone 13. As for the upcoming Galaxy S21 Fan Edition, given it’s a match for the iPhone 13 Mini the $699 sticker should be shared between the two smartphones.

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For reference, the iPhone 13 Pro starts at $999 and the 13 Pro Max at $1099. I wonder how Samsung will price the Galaxy S22 Plus and the S22 Ultra?

No matter the prices, Samsung will be keeping a close eye on sales of both its galaxy handsets across the portfolio, but also the iPhone 13 sales during the run up to Christmas and beyond. With Trendforce predicting Apple’s market share in Q4 2021 to overtake Samsung’s, the crown of the number one smartphone brand in the world is at stake.

Now read the latest smartphone headlines in Forbes’ regular Android Circuit column…

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